Bio
Drawn to the creative arts from a young age, Gary Salter has gone on to transform an early passion for imagery and visual expression into a successful career in photography. He trained at University in the UK where he studied Graphics and Photography. He has been an independent photographer ever since, with a duality to his approach which sees him combine his distinctive humour and character-driven observational photography, with larger more involved client based productions. Working primarily in the the UK and Europe, these larger assignments have included commissions for numerous global clients.
This combination of small and large-scale projects stems from his ability to expand his style in order to tell a story, viewing his personal work as a sketchpad of observations to draw from. Over the last few years, he has produced some very distinctive personal projects which have been inspired by his own experiences, such as the ‘Old Footballers’, ‘Pig Man’ and the latest ‘Incrimination’ series amongst others currently on his website. In Gary’s words “ I love being inspired and feeding off interactions and observations with those around me – I like to tell stories through the images I create from these interactions”. His natural ability to adapt has also led him to incorporate moving imagery into his more recent major campaigns. Gary sees moving image as a natural progression, and is something he is very passionate about.
The subtle and “less is more” approach of Gary’s work draws the viewer into details often overlooked. Exploring the human condition through glimpses of what most would consider mundane, and finding instead characters that are fundamentally relatable, revealing the remarkable in the unremarkable. He enjoys travelling and documenting situations and everyday people, finding inspiration and a story in the unobserved. Gary has received international recognition, acquiring many awards from prestigious bodies such as the AOP, PDN ‘Faces’, the APA ‘Off the clock’ awards, Campaign Press, IPA, and D&A, amongst others. He insists that “no two days and no two projects are ever the same”, for Gary, this maintains the challenge that breeds creativity.
Other info:
Our Terms & Conditions of business are as per those provided free for use to the members of the Association of Photographers. Please see these here.
Gary Salter trades as Gary Salter Ltd.
Awards
2016
AOP Awards, Seaside treats. Click to view
2016
APA Off the Clock Awards, Click to view
2015
PDN Faces, Cuban Train Driver Click to view
2014
AOP Awards, Cuban Dentist Click to view
2014
AOP Awards, Cuban Boxer Click to view
2014
AOP Awards, Cuban Still Life Click to View
2014
PDN Faces, Sir Ranulph Fiennes, Wired Magazine, Click to view
2013
IPA Best of Health Awards, Best Use of Photography. Prostap
2013
AOP Open, Landscape
2012
IPA Best of Health Awards, Best Use Of Photography, British skin foundation
2010
Scottish Advertising Awards, (Bulmers)
2010
Altpic, (Beach Towel Image)
2010
IPA Silver, CRF
2009
Creative Circle (Think Road Safety)
2009
AOP, Personal Life.
2009
Altpic Awards, (Water Polo Players)
2001
IDEA Awards, (Association of photographers) Places
2001
IDEA Awards, (Association of photographers) Portraits
1999
AOP 15th Awards, Personal Interiors Exteriors
1998
AOP 15th Awards, Commissioned Landscape Series
Clients
Actimel - Geometry
Warburtons - WCRS
Johny Wilkinson - ITV
Mini - Iris
Virgin Tennis - Virgin Active
Capitol One - WCRS
Sunpat - Karmarama
Otomise - Ddb Health
Snickers - Irish International
Beauty School - MTV
Metro - Dare
Sainsbury's - AMV
Gordon Ramsey - Observer
Catfish - MTV
Ranulph Fiennes - Wired
Prostap - Pan Comm
Metroplay - Dare
Sky Now - WCRS
Harry Hill - BMB
Huggies - BMB
Ford - Ogilvy London
Calm - BMB
The Valleys - MTV
Bsf - Langland
Jarvis Cocker - Observer
Absolute Radio - Albion
Enterprise Rent A Car - Dare
Humira - Langland
Tesco - Red Brick Road
Kit Kat - WCRS
Cesar - AMV
Yazoo - Mercieca
London Dungeons - Inferno
Urban Golf - Grainger And Wolf
Giff Gaff - Albion
Southern Trains - VCCP
Frank - Mother
Absolute Radio - Albion
Capri Sun - VCCP
Finlandia - Iris
Uncle Bens - Bbdo Switzerland
Bulmers - Frame
Aviva - AMV London
Crf - Langland
Windex - RGA New York
Dft - Amv Bbdo
Gala Bingo - Iris
Pimms - Mother
Volvic - Rainey
Kelly Philips - Iris
Mercedes Benz - Mccanns
Pg Tips - Mother
Ruffles - Bbdo Toronto
Airmiles - Partners
Nivea - Draft FCB
The Sun - Euro RSCG
Direct Line - MC Saatchi
COI - Partners
New Football Pools - SFW
Uncle Bens - Proximity
Jal - CDP TFL - Chemistry
Fosters - HTW
Lambrini - JWT
Nissan - Tequila (Paris)
Ford - Ogilvy
Orange - Craik Jones
Vodafone - BBH
Privilege Insurance - MC Saatchi
Citibank - HTW
LG - TBWA (Korea)
Jaguar - JWT
Nike - TBWA
Mcdonalds - Leo Burnetts
Sony Ericsson - Iris
Calpol - Wooley Paul