Drawn to the creative arts from a young age, Gary Salter has gone on to transform an early passion for imagery and visual expression into a successful career in photography. He trained at University in the UK where he studied Graphics and Photography.  He has been an independent photographer ever since, with a duality to his approach which sees him combine his distinctive humour and character-driven observational photography, with larger more involved client based productions. Working primarily in the USA and UK, these larger assignments have included commissions for numerous global clients.  

This combination of small and large-scale projects stems from his ability to expand his style in order to tell a story, viewing his personal work as a sketchpad of observations to draw from. Over the last few years, he has produced some very distinctive personal projects which have been inspired by his own experiences, such as the ‘Old Footballers’, ‘Pig Man’ and the latest ‘Incrimination’ series amongst others currently on his website. In Gary’s words “ I love being inspired and feeding off interactions and observations with those around me – I like to tell stories through the images I create from these interactions”. His natural ability to adapt has also led him to incorporate moving imagery into his more recent major campaigns. Gary sees moving image as a natural progression, and is something he is very passionate about. 

The subtle and “less is more” approach of Gary’s work draws the viewer into details often overlooked. Exploring the human condition through glimpses of what most would consider mundane, and finding instead characters that are fundamentally relatable, revealing the remarkable in the unremarkable. He enjoys travelling and documenting situations and everyday people, finding inspiration and a story in the unobserved. Gary has received international recognition, acquiring many awards from prestigious bodies such as the AOP, PDN ‘Faces’, the APA ‘Off the clock’ awards, Campaign Press, IPA, and D&A, amongst others. He insists that “no two days and no two projects are ever the same”, for Gary, this maintains the challenge that breeds creativity. 


New York

Office: 001 (347) 708 0368

Agent:  mrepresents 

Phone:  001 (917) 533 7524  




Agent: Horton-Stephens

Phone: +44 (0) 207252 7979 


If you would like more information on any of the pieces shown please send me your contact details. 



AOP Awards,  Seaside treats.  Click to view


APA Off the Clock Awards,  Click to view


PDN Faces,  Cuban Train Driver   Click to view


AOP Awards,  Cuban Dentist   Click to view


AOP Awards,  Cuban Boxer  Click to view


AOP Awards, Cuban Still Life   Click to View



PDN Faces,  Sir Ranulph Fiennes,  Wired Magazine,  Click to view


IPA Best of Health Awards, Best Use of Photography. Prostap


AOP Open,  Landscape


IPA Best of Health Awards, Best Use Of Photography, British skin foundation


Scottish Advertising Awards, (Bulmers)



Altpic, (Beach Towel Image)


IPA Silver,  CRF


Creative Circle  (Think  Road Safety)


AOP,  Personal Life.


Altpic Awards,  (Water Polo Players)




IDEA Awards,  (Association of photographers)  Places


IDEA Awards,  (Association of photographers)  Portraits


AOP 15th Awards,  Personal Interiors Exteriors


AOP 15th Awards,  Commissioned Landscape Series



Actimel - Geometry

Warburtons - WCRS

Johny Wilkinson - ITV 

Mini - Iris 

Virgin Tennis - Virgin Active  

Capitol One - WCRS  

Sunpat - Karmarama 

Otomise - Ddb Health  

Snickers - Irish International  

Beauty School - MTV  

Bud Light/Pepsi/Tostitos - Tracey Locke New York  

Metro - Dare  

Sainsbury's - AMV 

Gordon Ramsey - Observer  

Catfish - MTV

Ranulph Fiennes - Wired  

Prostap - Pan Comm  

Metroplay - Dare  

Sky Now - WCRS  

Harry Hill - BMB  

Huggies - BMB Chicago 

Ford - Ogilvy London  

Calm - BMB 

The Valleys - MTV  

Bsf - Langland  

Jarvis Cocker - Observer  

Absolute Radio - Albion  

Enterprise Rent A Car - Dare  

Humira - Langland  

Tesco - Red Brick Road  

Kit Kat - WCRS 

Cesar - AMV 

Yazoo - Mercieca 

London Dungeons - Inferno  

Urban Golf - Grainger And Wolf  

Giff Gaff - Albion    

Southern Trains - VCCP   

Frank - Mother    

Absolute Radio - Albion    

Capri Sun - VCCP    

Finlandia - Iris    

Uncle Bens - Bbdo Switzerland   

Bulmers - Frame    

Aviva - AMV London    

Crf - Langland    

Windex - RGA New York    

Dft - Amv Bbdo    

Gala Bingo - Iris    

Pimms - Mother    

Volvic - Rainey    

Kelly Philips - Iris    

Mercedes Benz - Mccanns    

Pg Tips - Mother    

Ruffles - Bbdo Toronto    

Airmiles - Partners    

Nivea - Draft FCB   

The Sun - Euro RSCG   

Direct Line - MC Saatchi    

COI - Partners      

New Football Pools - SFW    

Uncle Bens - Proximity    

Jal - CDP TFL - Chemistry  

Fosters - HTW   

Lambrini - JWT    

Nissan - Tequila (Paris)    

Ford - Ogilvy    

Orange - Craik Jones    

Vodafone - BBH    

Privilege Insurance - MC Saatchi    

Citibank - HTW

LG - TBWA (Korea)    

Jaguar - JWT    

Nike - TBWA    

Mcdonalds - Leo Burnetts    

Sony Ericsson - Iris    

Calpol - Wooley Paul